Why a salon blog boosts business and how to write one
Is your salon blog on the back-burner? Did you always mean to start one for your hair or beauty business but never quite got round to it? If so, you’re missing a marketing trick. Blogging is still an important promotional tool for your salon or spa: Your blog will multi-task providing great material to use across your salon social media platforms and for email marketing – helping to keep your business in the limelight. It will set you apart as a trusted professional and ‘go-to’ hair or beauty expert. It will help your website to rank higher on Google and other search engines. Why blogging boosts your salon brand #1. Give your salon marketing a personal touch Use your blog posts to add that all-important personal touch to your salon marketing activity. Blogging is one of the best ways show the world that you’re: Professional. Knowledgeable. Friendly. Approachable. Trustworthy. Don’t turn it into a hard sell for your salon business. Instead, us...